• Hillary Hufford-Tucker

What leaders should do to develop trust and rebuild brands

Updated: Nov 5, 2019


After the very public collapse of Wells Fargo’s reputation and its many regulatory fines, it became clear that corrupt corporate culture was a significant contributor to the company’s fall from grace.


Wells Fargo cannot regain the trust of its customers and shareholders until it has reconstructed its corporate culture to follow ethical and regulatory guidelines.


This employee engagement plan, developed during a master's degree risk communications course, uses a set of defined principles that supply a roadmap for engaging employees in positive business outcomes.


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