- Hillary Hufford-Tucker
Using a Creative Brief to Drive a Campaign: A Visual Sample
Updated: Nov 5, 2019
As part of my master’s program, I developed a marketing campaign for a client’s running race. As per my blog about the “Brillance of a Brief,” the brief's strategic details drove the creation of the following components:
· Print Ad
· Sponsorship Form
· Direct Mail
· Social Media Video
· Radio Spot
· Landing Pages
· Email Marketing Campaign
· Social Media Ads
All of these items will go to the client for final approval and editing before going live this summer and in the fall.
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