Using a Creative Brief to Drive a Campaign: A Visual Sample

Click to view this MarCom campaign

As part of my master’s program, I developed a marketing campaign for a client’s running race. As per my blog about the “Brillance of a Brief,” the brief's strategic details drove the creation of the following components:

· Print Ad

· Sponsorship Form

· Direct Mail

· Social Media Video

· Radio Spot

· Landing Pages

· Email Marketing Campaign

· Social Media Ads

All of these items will go to the client for final approval and editing before going live this summer and in the fall.