• Hillary Hufford-Tucker

Defining Your Personal Brand? Start by SWOTing Yourself.

Updated: Jan 20

The infographic below shows how to use a traditional marketing SWOT (strengths, weaknesses, opportunities, threats) analysis to build the foundation for your brand. Before moving to develop your brand statement, resume, and self- promotion strategies, take time to reflect on your SWOT. Take stock of areas of surprise, those in need of refinement, and make a list of the critical characteristics and keywords of your personal brand. As with your career path, brand analysis and development is a continually evolving process.


Hillary Hufford-Tucker is the founder of QM MarCom and provides fresh solutions for marketing, communications, personal branding, and graphic design campaigns. When she’s not working, she’s cooking for friends and family, cycling, F45ing, or traveling. Connect with her on LinkedIn.

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