• Hillary Hufford-Tucker

The Secret to Creating A Personal Brand Statement

Updated: Jul 3

How much time have you spent reflecting on your professional portfolio?


Can you communicate your value to your current or future organization?


You may know what you like to do outside of work, the kind of job tasks you dislike, or that you’re an extrovert or introvert, but you probably can’t tell someone your worth.


KNOW YOUR VALUES, VISION, AND VALUE


Reflecting on the vision for your new position, your values, and what you will bring to an organization is the first step in crafting your personal brand statement. On some scratch paper or a whiteboard, write notes using single words (when possible) to answer the questions in the infographic. Link here to the full graphic with directions.

CREATE YOUR DRAFT STATEMENT


Now that you better understand your vision, values, and value, blend the words you listed to craft a two- or three-sentence personal brand statement. It’s foundational - use it on your resume, LinkedIn intro, or for an introduction or elevator speech. Your personal brand statement represents what you’ve done, what you do, and what you will do.


You can expect to draft several personal brand statements – that’s okay. Consider writing one, sharing it with friends or peers, and then redrafting as needed.


THINGS TO REMEMBER

Some things to remember as you build your statement include:

  • Keep it fresh but authentic – don’t overuse jargon or buzzwords

  • Keep your eye on the ball – what is your mission?

  • Keep the focus on adding value – not features and attributes, just tangible value


YOUR STATEMENT CHANGES WITH YOU


As I mentioned , your personal brand statement should always be growing and changing. You can revisit it any time you take on new roles or gain new skills. Each time I see new concepts or skills that clarify my offering, I update my personal brand statement, and you should do the same.


TOPICS: #personalbranding #personalbrand #selfpromotion #resume #professionalpromotion

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